Direct Line is the core brand of the Direct Line Group (DLG) that also includes Churchill, Green Flag and Privilege. Their in-house underwriter (U K Insurance Ltd) also issues cover for well known brands such as RBS and Sainsbury’s Bank. DLG has always been the UK’s dominant force for car insurance. Through the main arm served from www.directline.com they process 13,000+ motor quotes daily. The business began in 1985 when they just took quotes for cars over the phone. The founder was Peter Wood who was also the brains behind Esure. A wider range of products have since become available such as home, life, pet, travel etc. This expansion has helped them to surpass 10 million customers.