Direct Line Car Insurance @ www.directline.com

Direct Line Car InsuranceDirect Line is the core brand of the Direct Line Group (DLG) that also includes Churchill, Green Flag and Privilege. Their in-house underwriter (U K Insurance Ltd) also issues cover for well known brands such as RBS and Sainsbury’s Bank. DLG has always been the UK’s dominant force for car insurance. Through the main arm served from www.directline.com they process 13,000+ motor quotes daily. The business began in 1985 when they just took quotes for cars over the phone. The founder was Peter Wood who was also the brains behind Esure. A wider range of products have since become available such as home, life, pet, travel etc. This expansion has helped them to surpass 10 million customers.

Both Churchill and Privilege are found listed on comparison sites, but the main company is not, as also seen with Aviva and Zurich. You can understand big insurers doing this, in not wishing to be benchmarked against rivals. In taking this approach and being competitive, considerable amounts have had to be invested in advertising. No one has done this quite like Direct Line who launched a £40 million TV ad campaign, bringing in Harvey Keitel that is a take on Winston Wolfe from Quentin Tarantino’s Pulp Fiction. Spending big has been critical since the top comparison sites continue to dominate the high volume search terms in Google. There are 3 such Direct Line car insurance policies available.

This trio has all been awarded with 5 star Defaqto ratings. Other than the main offering, they offer DrivePlus (telematics) and Select Premier (high value bundled products). There is a multi-car insurance area, but this just alerts you to the discount that can be applied when insuring multiple cars with them. The central policy in the full comprehensive package includes such perks as 7 day car repair, hotel expenses, the uninsured driver promise, windscreen damage etc. The repair feature has been promoted in their TV ads recently. For this, if they can’t fix your damaged car in 7 days then they’ll pay you £10 a day, until the job is done, up to £70.

This policy airs on the side of premium and so you wouldn’t expect it to be one of the cheapest solutions around. It is tricky to compare through their exclusion on comparison searches. Both Churchill and Privilege themselves tend to perform well. There is a Direct Line car insurance login housed at www.directline.com. If you need to reach their support team then you can do this on the contact number of 0345 246 3761. The listed times are Monday to Friday (8am/9pm), Saturday (9am/5pm) and Sunday (10am/5pm). Finally, if you are a younger drive then DrivePlus would be best advised. Those aged under 21 see a 25% discount upfront whilst 21 to 25 see 15%.